Skip to main content

The Bot Revolution Is Changing Content Marketing—Algorithms and AI for Generating and Distributing Content

  The subject of AI has become increasingly popular in companies ever since

the beginning of 2017. It is co-responsible for the search results on Google

or Bing. In addition, some of our digital assistants on our smartphone as

well as some messenger bots are based on (simple) AI.

At the end of 2015, Google extended its algorithm by AI: Google

RankBrain. Behind it is a system that learns little by little more about the

semantics of user queries and which increasingly improves with this knowledge. The aim: RankBrain is meant to fulfil the users’ needs in an increasingly better way. And with it, Google has taken the first step towards

self-learning algorithms. Many upgrades will be possible in the future with-

out any human assistance, because the systems will learn something new all

on their own.

AI will also play a significant role in content marketing when it comes to

combining contents with each other and promoting them. What still sounds

like dreams of the future will be totally normal in a few years. The abilities

of artificial AI are said to go to such lengths that it can automatically publish

and distribute content on various platforms.



AI already offers useful features for companies that would like to operate

on an international basis. With the help of algorithms, Facebook is able to translate a post into the user’s respective mother tongue. This depends on

the given location, the preferred language and the language in which the

user normally writes posts. The cumbersome multi-posting of contributions

can thus be avoided.

AI is used for, among other things, optimising the targeting of adverts

and search engines. As well as that, information can be tailored to the users’

needs more efficiently in the bot economy.

Comments

Post a Comment

Popular posts from this blog

Customer Engagement with Chatbots and Collaboration Bots: Methods, Chances and Risks of the Use of Bots in Service and Marketing

 Relevance and Potential of Bots for Customer  Obtaining information, flight check-ins or keeping a diary of one’s own diet—all of this is possible in dialogue today. Customers can ask questions via Messenger or WhatsApp or initiate processes. This service is comfortable for the customer, available at all times via mobile and promises fast answers or smooth problem-solving. A meanwhile strongly increasing number of companies is already relying on this means of contact and the figures on chat usage speak in favour of this means supplementing or even replacing many apps and web offers in the future. The reasons for this are manifold. Figures of the online magazine Business Insider 1 reveal a clear develop- ment away from the public post to the use of private messaging services such as Facebook Messenger or WhatsApp. Facebook meanwhile has a user base of around 1.7 billion people worldwide; 1.1 billion people use WhatsApp, and Twitter can nevertheless still record 310 million us...
Post a Comment
Read more

Robot Journalism Is Becoming Creative

 Algorithms are able to automatically search the Web for information, pool it and create a readable piece of writing. In addition, data-based reports in the area of sport, the weather or finances are already frequently created automat- ically today. Recently, for example, merely a few minutes after Apple had announced their latest quarterly figures, there was a report by the news agency Associated Press (AP): “Apple tops Street 1Q forecasts”. The financial report deals solely with the mere financial figures, without any human assistance whatsoever. Yet, AP was able to publish their report entirely via AI in line with the AP guidelines. For this purpose, AP launched their corresponding platform Wordsmith at the beginning of 2016, which automatically creates more than 3000 of such financial reports every quarter, and which are pub- lished fast and accurately. It is no longer that easy to distinguish between whether an algorithm or a human has written a text. Another exception of rece...
Post a Comment
Read more

Sales and Marketing Reloaded—Deep Learning Facilitates New Ways of Winning Customers and Markets

 Sales and Marketing 2017 “Data is the new oil” is a saying that is readily quoted today. Although this sentence still describes the current development well, it ides not get down to the real core of the matter; more suitable would be “artificial intelligence empowers a new economy”. The autonomous automation of ever larger fields of tasks in the business world will trigger fundamental economic and social changes. Based on a future world in which unlimited information is available on unlimited computers, ultimate decisions will be generated in real time and processes will be controlled objectively. These decisions are not liable to any subjectivity, information or delays. In many sectors of the economy, e.g. the public health sector or the autonomous control of vehicles, techniques of artificial intelligence (AI) are applied and increase the quality, availability and integrity of the services offered. The same development can be observed in the field of sales and marketing. Today, ...
Post a Comment
Read more