The Bot Revolution Is Changing Content Marketing—Algorithms and AI for Generating and Distributing Content

The subject of AI has become increasingly popular in companies ever since

the beginning of 2017. It is co-responsible for the search results on Google

or Bing. In addition, some of our digital assistants on our smartphone as

well as some messenger bots are based on (simple) AI.

At the end of 2015, Google extended its algorithm by AI: Google

RankBrain. Behind it is a system that learns little by little more about the

semantics of user queries and which increasingly improves with this knowledge. The aim: RankBrain is meant to fulfil the users’ needs in an increasingly better way. And with it, Google has taken the first step towards

self-learning algorithms. Many upgrades will be possible in the future with-

out any human assistance, because the systems will learn something new all

on their own.

AI will also play a significant role in content marketing when it comes to

combining contents with each other and promoting them. What still sounds

like dreams of the future will be totally normal in a few years. The abilities

of artificial AI are said to go to such lengths that it can automatically publish

and distribute content on various platforms.

AI already offers useful features for companies that would like to operate

on an international basis. With the help of algorithms, Facebook is able to translate a post into the user’s respective mother tongue. This depends on

the given location, the preferred language and the language in which the

user normally writes posts. The cumbersome multi-posting of contributions

can thus be avoided.

AI is used for, among other things, optimising the targeting of adverts

and search engines. As well as that, information can be tailored to the users’

needs more efficiently in the bot economy.

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