Robot Journalism Is Becoming Creative

Algorithms are able to automatically search the Web for information, pool it

and create a readable piece of writing. In addition, data-based reports in the

area of sport, the weather or finances are already frequently created automat-

ically today.

Recently, for example, merely a few minutes after Apple had announced

their latest quarterly figures, there was a report by the news agency

Associated Press (AP): “Apple tops Street 1Q forecasts”. The financial report

deals solely with the mere financial figures, without any human assistance

whatsoever. Yet, AP was able to publish their report entirely via AI in line

with the AP guidelines. For this purpose, AP launched their corresponding

platform Wordsmith at the beginning of 2016, which automatically creates

more than 3000 of such financial reports every quarter, and which are pub-

lished fast and accurately. It is no longer that easy to distinguish between

whether an algorithm or a human has written a text.

Another exception of recent times is represented by the IBM invention

called “Watson”: After its victory in the quiz show “Jeopardy”, Watson

showed what is already possible with AI in the field of robot journalism. As

the editor-in-chief, Watson created an entire edition of the British marketing

magazine “The Drum”. Thousands of copies of the edition were printed, in

which he had both selected images, adapted texts and designed the pages.

Creative AI that—as was to be shown in the test—works excellently.

To this end, he was fed with data about the winners of the “Golden Lion”

from the Cannes Lions International Festival of Creativity. It was not only

about creating the magazine, but at the same time, about creating AI that

suited the taste of the lifestyle public. Watson was thus meant to create

something that many brands have not succeeded in doing to this day: Place

the stakeholders in the spotlight and align the content marketing activities

with their interests and needs.

Comments

A Bluffer’s Guide to AI, Algorithmics and Big Data

Big Data—More Than “Big” A few years ago, the keyword big data resounded throughout the land. What is meant is the emergence and the analysis of huge amounts of data that is generated by the spreading of the Internet, social media, the increasing number of built-in sensors and the Internet of Things, etc. The phenomenon of large amounts of data is not new. Customer and credit card sensors at the point of sale, product identification via barcodes or RFID as well as the GPS positioning system have been producing large amounts of data for a long time. Likewise, the analysis of unstructured data, in the shape of business reports, e-mails, web form free texts or customer surveys, for example, is frequently part of internal analyses. Yet, what is new about the amounts of data falling under the term “big data” that has attracted so much attention recently? Of course, the amount of data avail- able through the Internet of Things (Industry 4.0), through mobile devices and social media has ...

Sales and Marketing Reloaded—Deep Learning Facilitates New Ways of Winning Customers and Markets

Sales and Marketing 2017 “Data is the new oil” is a saying that is readily quoted today. Although this sentence still describes the current development well, it ides not get down to the real core of the matter; more suitable would be “artificial intelligence empowers a new economy”. The autonomous automation of ever larger fields of tasks in the business world will trigger fundamental economic and social changes. Based on a future world in which unlimited information is available on unlimited computers, ultimate decisions will be generated in real time and processes will be controlled objectively. These decisions are not liable to any subjectivity, information or delays. In many sectors of the economy, e.g. the public health sector or the autonomous control of vehicles, techniques of artificial intelligence (AI) are applied and increase the quality, availability and integrity of the services offered. The same development can be observed in the field of sales and marketing. Today, ...

How Bots Change Content Marketing

When considering the future of content marketing, one aspect is of par- ticular significance that nobody who wishes to be successful in the long run should neglect: AI and bots will become game changers in a few years. Many of the former content strategies will be turned upside down by the new pos- sibilities and thus become a greater challenge to companies. Some experts thus speak of the death of the (former) content marketing by the AI algo- rithms. This is certainly an exaggeration, even if provided with a spark of truth. Content marketing itself is regarded as one of the most cost-effective mar- keting strategies that is asserting itself increasingly more worldwide. Even if it is not always easy to be visible on the Internet with one’s own content, one thing remains certain: Customers have a great need for information and want to be entertained. Despite the content shock, the best and most unique contents will always assert themselves somehow. If the demands on content change,...

Tech & Fun

Search This Blog