More Relevance in Content Marketing Through AI

 It would be conceivable, among others, for AI to adapt texts that have

already been created to the linguistic habits of different target groups, so that

a medical text, for example, could be understood by both doctors and ordinary people by having medical terms explained.

It is merely a question of time until algorithms are able to write texts for

any target group whatsoever. In the future, AI will presumably even be able

to produce excellent content at an enormous speed. This way, texts can be

individualised and personalised more easily so that all essential information

is included via a reader and which affects the written and adapted text.

AI becomes very familiar with the readership in this process and can uti-

lise all information about the recipient in such a way that every single piece

of content is unique. Just imagine the content that would be produced if AI

could read out your entire (public) Facebook profile and were able to use

this information for matching content.

In principle, it would suffice if retargeting were not used for advertising

but used for the targeted addressing of content. In content marketing, algorithms are more and more frequently taking over this task, which is neces-

sary for the targeted play out of the content as well. In addition, contents are

played out in an appropriate context (content recommendations). Instead of

one article for all, personalised content will be possible on the basis of AI,

and which are closely based on the reader’s respective range of interests. The

result of this is unique contents in the logic of mass customisation because

the AI knows their readers and responds in a personalised way. Everyone

receives their own personal content.