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Is a Journalist’s Job Disappearing?

 The fear here is that the journalist’s job is disappearing completely. However,

AI can also be very helpful in journalism. That should become apparent

especially in investigative journalism. Algorithms can help in linking similar information and in extracting individual specifics from general data. The

task at hand is to be able to recognise patterns and hypothesise.

This is where big data and AI intertwine when, for example, extensive

data has to be studied and correlations have to be found. Journalists could

then leave the analysis part, which takes up an awful lot of time, to AI and

then fully concentrate on writing their article.


The point is to implement AI at the right places in a profitable way, not

to simply replace the journalist. In addition, AI systems first have to learn

The point is to implement AI at the right places in a profitable way, not

to simply replace the journalist. In addition, AI systems first have to learn

ethical standards. This was demonstrated, for example, by the Microsoft bot

Tay, who was meant to simulate a typical American male or female youth

and communicate directly with the users on Twitter: He had to be switched

offline in no time at all because a lot of users taught him racist content. It

thus becomes apparent that even bots require some kind of guideline. Bots

also have to observe certain standards in the same way a journalist has to

stick to editorial guidelines.

AI is an exciting development for content marketers and will make a huge

difference to the job profile in the future. After all, they are being given

a tool with which content creation and distribution can be automated in

many areas at a high standard of quality. Even now, there are endless num-

bers of posts on the Internet that have been produced and published by

algorithms.

In the years to come, we will get to know many examples that will make

it obvious how much mass-customised content will stand out from gen-

eral content. Anybody who feels personally addressed mostly also reacts in

a positive way. There will be hardly any way of avoiding a corresponding

personalisation of content marketing. This will have effects on the role of

and demand for content creators (journalists, writers, etc.) but all in all, will

promote content marketing.

First of all, we will get to know AI via bots in everyday situations, which

will be able to respond to individual enquiries via messengers. They can

provide the customer with directly individualised content by extracting the

information needed from the database in a split second. This way, every cus-

tomer receives information customised directly to their questions and needs.

Bots can equally make the information available on platforms that is

relevant for every single customer, meaning that, in combination with the

corresponding algorithm, not a general but a customised news page can be

created, which is adapted to each individual user in their current situation.ethical standards. This was demonstrated, for example, by the Microsoft bot

Tay, who was meant to simulate a typical American male or female youth

and communicate directly with the users on Twitter: He had to be switched

offline in no time at all because a lot of users taught him racist content. It

thus becomes apparent that even bots require some kind of guideline. Bots

also have to observe certain standards in the same way a journalist has to

stick to editorial guidelines.

AI is an exciting development for content marketers and will make a huge

difference to the job profile in the future. After all, they are being given

a tool with which content creation and distribution can be automated in

many areas at a high standard of quality. Even now, there are endless numbers of posts on the Internet that have been produced and published by

algorithms.

In the years to come, we will get to know many examples that will make

it obvious how much mass-customised content will stand out from gen-

eral content. Anybody who feels personally addressed mostly also reacts in

a positive way. There will be hardly any way of avoiding a corresponding

personalisation of content marketing. This will have effects on the role of

and demand for content creators (journalists, writers, etc.) but all in all, will

promote content marketing.

First of all, we will get to know AI via bots in everyday situations, which

will be able to respond to individual enquiries via messengers. They can

provide the customer with directly individualised content by extracting the

information needed from the database in a split second. This way, every customer receives information customised directly to their questions and needs.

Bots can equally make the information available on platforms that is

relevant for every single customer, meaning that, in combination with the

corresponding algorithm, not a general but a customised news page can be

created, which is adapted to each individual user in their current situation.

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