Artificial intelligence (AI) has catered for an immense leap in development
in business practice. AI is also increasingly addressing administrative, dispos-
itive and planning processes in marketing, sales and management on the way
to the holistic algorithmic enterprise. This introductory chapter deals with
the motivation for and background behind the book: It is meant to build a
bridge from AI technology and methodology to clear business scenarios and
added values. It is to be considered as a transmission belt that translates the
informatics into business language in the spirit of potentials and limitations.
At the same time, technologies and methods in the scope of the chapters
on the basics are explained in such a way that they are accessible even with-
out having studied informatics—the book is regarded as a book for business
practice.
AI and the Fourth Industrial Revolution
If big data is the new oil, analytics is the combustion engine (Gartner 2015).
Data is only of benefit to business if it is used accordingly and capitalised.
Analytics and AI increasingly enable the smart use of data and the associated
automation and optimisation of functions and processes to gain advantages
in efficiency and competition.
AI is not another industrial revolution. This is a new step on the path of
the universe. The last time we had a step of that significance was 3.5 billion
years ago with the invention of life.
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