Skip to main content

AI Eats the World

 Artificial intelligence (AI) has catered for an immense leap in development

in business practice. AI is also increasingly addressing administrative, dispos-

itive and planning processes in marketing, sales and management on the way

to the holistic algorithmic enterprise. This introductory chapter deals with

the motivation for and background behind the book: It is meant to build a

bridge from AI technology and methodology to clear business scenarios and

added values. It is to be considered as a transmission belt that translates the

informatics into business language in the spirit of potentials and limitations.

At the same time, technologies and methods in the scope of the chapters


on the basics are explained in such a way that they are accessible even with-

out having studied informatics—the book is regarded as a book for business

practice.

AI and the Fourth Industrial Revolution

If big data is the new oil, analytics is the combustion engine (Gartner 2015).

Data is only of benefit to business if it is used accordingly and capitalised.

Analytics and AI increasingly enable the smart use of data and the associated

automation and optimisation of functions and processes to gain advantages

in efficiency and competition.

AI is not another industrial revolution. This is a new step on the path of

the universe. The last time we had a step of that significance was 3.5 billion

years ago with the invention of life.

Comments

Post a Comment

Popular posts from this blog

A Bluffer’s Guide to AI, Algorithmics and Big Data

 Big Data—More Than “Big” A few years ago, the keyword big data resounded throughout the land. What is meant is the emergence and the analysis of huge amounts of data that is generated by the spreading of the Internet, social media, the increasing number of built-in sensors and the Internet of Things, etc. The phenomenon of large amounts of data is not new. Customer and credit card sensors at the point of sale, product identification via barcodes or RFID as well as the GPS positioning system have been producing large amounts of data for a long time. Likewise, the analysis of unstructured data, in the shape of business reports, e-mails, web form free texts or customer surveys, for example, is frequently part of internal analyses. Yet, what is new about the amounts of data falling under the term “big data” that has attracted so much attention recently? Of course, the amount of data avail- able through the Internet of Things (Industry 4.0), through mobile devices and social media has ...
Post a Comment
Read more

Sales and Marketing Reloaded—Deep Learning Facilitates New Ways of Winning Customers and Markets

 Sales and Marketing 2017 “Data is the new oil” is a saying that is readily quoted today. Although this sentence still describes the current development well, it ides not get down to the real core of the matter; more suitable would be “artificial intelligence empowers a new economy”. The autonomous automation of ever larger fields of tasks in the business world will trigger fundamental economic and social changes. Based on a future world in which unlimited information is available on unlimited computers, ultimate decisions will be generated in real time and processes will be controlled objectively. These decisions are not liable to any subjectivity, information or delays. In many sectors of the economy, e.g. the public health sector or the autonomous control of vehicles, techniques of artificial intelligence (AI) are applied and increase the quality, availability and integrity of the services offered. The same development can be observed in the field of sales and marketing. Today, ...
Post a Comment
Read more

How Bots Change Content Marketing

 When considering the future of content marketing, one aspect is of par- ticular significance that nobody who wishes to be successful in the long run should neglect: AI and bots will become game changers in a few years. Many of the former content strategies will be turned upside down by the new pos- sibilities and thus become a greater challenge to companies. Some experts thus speak of the death of the (former) content marketing by the AI algo- rithms. This is certainly an exaggeration, even if provided with a spark of truth. Content marketing itself is regarded as one of the most cost-effective mar- keting strategies that is asserting itself increasingly more worldwide. Even if it is not always easy to be visible on the Internet with one’s own content, one thing remains certain: Customers have a great need for information and want to be entertained. Despite the content shock, the best and most unique contents will always assert themselves somehow. If the demands on content change,...
Post a Comment
Read more